You’ve spent three late nights finalizing a client’s product film. The transitions are smooth, the color grading is crisp. You finally send it for approval, only to get a vague email: “Looks great! Just a few tweaks here and there.”
No timestamps. No specifics. So, you revise based on guesswork and wait. And wait some more. Eventually, after five versions and a trail of emails, you get your approval, but at what cost? Lost time, confused teams, and burnt-out creatives.
This endless loop is all too familiar for agencies and production teams. Whether you’re an ad agency juggling campaigns, a brand agency chasing visual consistency, or a film production house managing complex edits, revisions are the hidden time sink.
What if there were a way to streamline that feedback process and cut revision time in half?
That’s where ButtonShift changes the game. Let’s look at the common revision challenges across industries and how ButtonShift solves them.
The Revision Struggle Is Real
Let’s break down what makes revisions so painful for creative agencies:
- Multiple Feedback Channels – Comments via messages, edits over email, verbal feedback in meetings. It’s impossible to track it all.
- Unclear Version Control – Is this version 4 or version 5.1-final-FINAL-revised?
- Missed Deadlines – Approvals get stuck in inboxes, and timelines shift, causing chaos across teams.
- Feedback That’s Hard to Action – “This part feels off” doesn’t help your team move forward with clarity.
And when you’re running 5+ campaigns at once, this isn’t just a minor inconvenience- it’s a project killer.
1. For Ad Agencies: Disjointed Feedback Slows Everything Down
Ad agencies often handle rapid-turnaround campaigns with multiple stakeholders. The creative team shares a first cut, and then the feedback trickles in some over email, some via messages, and some verbally in meetings.
The result? Contradictory suggestions, unclear priorities, and multiple rounds of rework.
How ButtonShift Helps:
With ButtonShift’s feedback tool, all comments are centralized on the file itself. Clients can annotate videos, tag team members, and suggest edits directly on the timeline. No more guessing what “the transition feels off” means.
Even better, every feedback comment can be converted into a task within your Worklist. Assign it to the right person, set a deadline, and you’re done!
2. For Brand Agencies: Maintaining Consistency Across Teams
Brand agencies deal with multiple teams working on different campaign assets each requiring alignment with strict brand guidelines. When one version is off-brand, it slows everything down.
How ButtonShift Helps:
With Spaces for each client and Boards for every campaign, your team works within a well-structured environment. Store brand kits, logos, and reference material in the Assets section so every designer, writer, and editor is working from the same playbook.
And when a video or image needs revision? Just upload the new version in the same file thread. Clients can compare video versions, leave feedback, and approve, all in one place.
Want to know how agencies manage their workflows? Explore this
3. For Production Houses: Long Edit Cycles & Fragmented Review
Film and content production teams often work with large files and layered edits that go through multiple departments- color, sound, motion graphics, and more. Every round of feedback typically starts a new chain of messages and file transfers.
How ButtonShift Helps:
ButtonShift’s workflow system lets you send files for review, revisions, and final approvals- all in one continuous thread. Each version is logged, each comment is contextual, and every update is visible in real time.
Your client doesn’t have to ask, “Which one was the latest cut?” it’s all there, organized, and easy to follow.
Curious about how production teams handle creative chaos? Here’s a deep dive on post-production bottlenecks.
A Real-World Scenario (Sound Familiar?)
Let’s say your agency is producing a 30-second teaser for a fashion campaign.
You upload Version 1 to ButtonShift. Your client highlights changes directly on the video – “Trim this scene,” “Add logo here,” “Music needs more energy.” Your editor sees it, updates the cut, and uploads Version 2 in the same thread.
The client watches it, makes a few final tweaks, and with one click- approves it. Done.
No lost emails. No mixed-up file names. No “wait, which version did you send me again?”
That’s how ButtonShift helps agencies move faster, with fewer mistakes and way less drama.
Explore how you can tackle the creative workflow challenges.
Why It Matters?
Creative agencies are built on ideas but execution is what makes those ideas shine. If your team is stuck managing feedback and chasing approvals, you’re not doing your best creative work.
By reducing revision loops and centralizing everything, ButtonShift gives you more time to do what matters: Create. Deliver. Repeat.
Final Take: Less Back and Forth, More Forward Momentum
In a world where creative teams are expected to move fast and deliver flawless work, ButtonShift helps you do both.
You’ll spend less time chasing feedback, fewer hours fixing unclear revisions, and more time doing what actually matters- creating standout content.
