There’s a certain beauty to working at a creative agency—brainstorms buzzing, mood boards building, colors popping. But behind the aesthetic polish is a daily scramble to manage each design project efficiently.
One team’s working on a product launch, another is deep into a rebranding sprint, and yet another is juggling social media creatives across five platforms. You’ve got feedback flying in from clients, designers waiting on approvals, and someone somewhere, accidentally using the wrong version of a logo.
Managing multiple design projects is not just a challenge; it’s practically an art form. Without the right setup, even the most talented teams can get stuck in endless loops of email chains, delayed responses, and duplicated effort.
And the biggest irony? Most of the confusion doesn’t come from the design work itself. It comes from how we organize it.
The Reality of Running Multiple Projects
Agencies today are expected to be ultra-responsive, detail-oriented, and insanely creative, all at once. And when you’re managing three, five, or ten projects at a time, it’s easy for wires to cross.
You’re not just juggling tasks- you’re juggling:
- Deadlines
- Feedback from multiple stakeholders
- Brand guidelines that differ for each client
- Internal collaboration among designers, strategists, and writers
- And of course, last-minute creative changes
The takeaway? It’s not the work that’s hard- it’s managing the workflow.
One Workspace, Multiple Moving Parts
Whether it’s a product launch campaign or a simple asset refresh, creating a dedicated board for all the collection of creatives. Even better? Organizing these boards within Spaces per client, so nothing gets mixed up.
Let’s say you’re working with Client A on a new social campaign and with Client B on a rebrand. Without structure, it’s all too easy for assets and feedback to cross over. But with Spaces, your team always knows where they’re working and who they’re working with.
It’s a small change, but it makes a big difference- especially when scaling up.
Feedback is Not Just Comments- It’s Collaboration
Design feedback is a make-or-break part of the creative process. But let’s be real:
- Vague comments like “It doesn’t feel right.” don’t help.
- Feedback via six different channels doesn’t scale.
- And without a clear timeline, approvals can stall projects for days.
ButtonShift lets you create a unified, transparent feedback process which means comments are tied to specific files or boards, everyone sees what’s been asked, and there’s no confusion about what version of the design you’re working on.
And when clients can see where a design stands, and what feedback has been actioned? That’s trust. That’s clarity. That’s time saved.
(For more on creating better feedback loops, check out this article from Userpilot, which explains how great feedback can be your creative team’s superpower.)
Stay On Track with Simple, Prioritized Worklists
Even with everything in its place, the real challenge is keeping momentum.
That’s where a clear, visual Worklist becomes a project manager’s best friend. Instead of toggling between task managers and reminders, your team can see what’s pending, what’s a priority, and who’s responsible- all in one glance.
It’s not about micromanagement. It’s about clarity. When teams can self-manage effectively, you get fewer blockers, more ownership, and- let’s be real, fewer internal meetings.
What You’re Avoiding by Staying in Sync
When teams don’t have a structured place to manage creative work, you risk:
- Duplicating effort (two people designing the same thing)
- Conflicting feedback that leads to rework
- Missed deadlines because no one knows what’s urgent
- Stressed designers chasing down approval emails
The beauty of a structured creative environment is that everyone knows what they’re working on, who’s reviewing it, and what comes next.
You don’t need dozens of tools- you just need a smarter way to organize, communicate, and deliver.
Explore how you can improvise your project collaboration with ButtonShift.
