In the fast-paced world of marketing, staying aligned on creative assets can feel like herding cats. Between tight deadlines, multiple stakeholders, and endless feedback loops, it’s easy for things to slip through the cracks. But when teams aren’t on the same page, the result is missed opportunities, wasted resources, and frustrated clients.
Designed to streamline collaboration and asset management, ButtonShift helps marketing teams stay aligned, organized, and efficient. Let’s explore how ButtonShift can transform the way your team manages creative assets.
Why Alignment on Creative Assets is Crucial for Marketing Teams
Marketing campaigns rely on seamless collaboration. Here’s why staying aligned on creative assets is non-negotiable:
- Consistency Across Channels:
Whether it’s social media, email campaigns, or print ads, consistent messaging and branding are key. Misaligned assets can dilute your brand’s impact. - Faster Turnarounds:
When everyone has access to the latest versions of assets, approvals happen faster, and campaigns launch on time. - Reduced Errors:
Clear feedback and version control ensure everyone is working on the correct files, minimizing costly mistakes. - Improved Collaboration:
Centralized assets make it easier for teams to collaborate, share feedback, and stay on the same page.
Why brand consistency is the biggest asset? – Here’s some more information on the importance of brand consistency.
How ButtonShift’s Asset Feature Keeps Marketing Teams Aligned
1. Centralize All Assets in One Place
ButtonShift’s Asset Library acts as a single source of truth for all your creative assets. Store everything from logos and brand guidelines to campaign-specific graphics in one organized workspace.
Tip: Create folders to categorize assets by campaign, client, or asset type for even easier navigation.
2. Link Assets to Projects and Campaigns
Need to use the same brand guidelines for multiple campaigns? ButtonShift lets you link assets to specific boards, collections, or spaces. This ensures that everyone working on a project has instant access to the right files.
Tip: Use the Link Assets feature to connect brand guidelines, templates, or inspiration to your boards that are relevant.
3. Store Any File Type
Whether it’s images, videos, PDFs, or external links for reference from Pinterest or other platforms. ButtonShift’s Asset Feature supports all file types. You can even store external links to assets like stock photo libraries or design inspiration sites.
Tip: Use the External Link option to store links to mood boards or reference materials for easy access.
4. Share Assets with Ease
Need to share assets with external stakeholders? While assets cannot be independently shared. They are shared into a Space, Collection or Board, and those with access to any of these entities get automatic access to the linked Assets.
Read more about approval process here
Ready to Transform Your Creative Asset Management?
Click here for a free trial at ButtonShift today and experience the difference!
