When you think about marketing content, it’s rarely just a post here or a brochure there. Marketing teams are constantly juggling multiple formats at once.
It’s a never-ending list of deliverables- print ads for a trade show, social media reels for a product launch, banner creatives for a campaign push, website copy for the latest feature rollout, and not to miss those last-minute “Can we get this by EOD?” requests.
Behind every piece of content lies a complex trail of drafts, reviews, approvals, and updates. It’s a maze most marketing teams navigate daily, juggling between shared drives, long email threads, Slack pings, and a couple of “Can you resend that file?” texts.
It’s not just chaotic. It’s slow. Really slow.
What a Typical Marketing Workflow Looks Like (The Old Way)
Let’s say your team is working on a campaign launch. You start with a creative brief in a doc, then pass it to the designers via Slack. Once the first draft is ready, someone drops it in a Google Drive folder, pings the content team for copy updates, and later sends it to the client over email.
Now, feedback comes in via email, WhatsApp, and maybe even a call or two. Nobody’s sure which comment came first or if the client is referring to version 2 or version 4.
Does this ring a bell?
If your team is stretched across multiple platforms and approval loops, you’re not just risking missed deadlines but you’re risking brand inconsistency and burnout.
It’s no secret that marketing teams run smoother when communication is clear and approvals don’t drag. Cut the havoc, and suddenly, everything moves faster.
Here’s an interesting read on how to manage marketing approvals.
Why Simple Tools = Smoother Workflows
Marketing is fast-paced, creative, and often unpredictable. That’s why tools built with rigid processes or overly technical workflows don’t quite cut it.
What teams need is something that fits into their day-to-day chaos and brings order to it, without slowing them down.
A good system doesn’t just store your work, it keeps everyone aligned. It should answer questions like:
- What’s the status of this design?
- Has the client approved this reel?
- Who’s responsible for making the copy edits?
- Where’s the brand kit for this product line?
If your current stack leaves you jumping across five different tabs to answer those, it might be time to rethink the way your team collaborates.
Jump onto learning more on how you can manage your creative assets as a marketing team.
The Content Production Loop (When It Works)
Great content moves through stages- ideation, creation, review, approval, and delivery. Each step requires clarity. And clarity, more often than not, comes from context.
When a designer knows the exact visual references for a post, or when the copywriter understands the campaign mood board, or when a stakeholder leaves feedback directly on a creative asset, it saves time and prevents confusion.
A streamlined workflow allows you to:
- Share campaign briefs and reference material in one place
- Keep all feedback tied to a file, not scattered across emails
- Version assets clearly, so no one works on the wrong file
- Track approvals with a clear audit trail
This isn’t just about working faster. It’s about working better, with fewer mistakes and stronger output. Want to see what better really looks like? Here’s how ButtonShift simplifies campaign planning for marketing teams.
So, Where Does ButtonShift Come In?
Here’s what you need to know: ButtonShift simplifies your entire review and approval process.
Whether it’s a carousel, a social reel, a flyer, or a full-blown brand campaign, ButtonShift brings everything into one platform. Store your brand kits, reference material, and go-to files in one place. Turn feedback into action items. Create visual clarity across campaigns.
Basically, you spend less time tracking files and more time creating awesome work.
If your team is spending more time chasing feedback than creating impact, ButtonShift might just be your new favourite tool.
